Study
Seniors 65 years and older with insomnia
Our recruitment solution for 23 sites in Germany was a remarkable success. We replaced a traditional print and call centre campaign with our efficient and cost-effective Studienteilnehmer-gesucht.de portal.
- High effectiveness of online marketing campaigns
- Online marketing campaign on Studienteilnehmer-gesucht.de was highly effective with 5,000 registrations.
- Cost-effectiveness of online marketing campaigns
- Our online campaign was more cost-effective than the originally planned print campaign with call centre support.
- Success despite challenging target group
- Successful recruitment despite challenging target group with the online pre-screening we developed.
The Task
In 2019, we recruited this target group for 23 sites in Germany for a sponsor. Before we took on the project, a print campaign was planned, which was also partially implemented with call centre support.
Our Solution
After a very short time, it became clear that using our Studienteilnehmer-gesucht.de portal was much more effective as well as more cost-effective.
- Our online marketing campaign was the most successful part of this, with 5,000 registrations.
- Patients who responded to our study advertising on social media were referred to the nearest sites after completing a pre-screening questionnaire.
- Despite the often advanced age of the target population, the online pre-screening we developed worked excellently.
- Recruitment for this study was completed ahead of schedule.
Do you need assistance with recruitment?
With our experience of over 20 years, we implement successful digital strategies for clinical study patient recruitment. We would be happy to advise you in a free preliminary discussion.